Logo
The ancient Mexican glyph of the ear
of corn inspires Amextra's logo. Corn
occupies a central place in Mexican
culture as a symbol of the goodness
of Creation. It has always been present
in its history, nutrition and daily
life. On the interior of the logo
there is a building on the top half
which is rising out of the exposed
corn kernels on the bottom, representing
the indigenous roots of contemporary
Mexico and Amextra's commitment to
urban and rural projects as a unifying
social reality. The corn is crowned
with three circles on the outside.
These symbolize Amextra's methodological
approach and three main principles
of local participation, holistic transformation
and unconditional service. |
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